Pet Wellness First
We believe a healthy pet is a happy pet. Every product in the Tide & Tail Pet Co. catalog is meticulously chosen for its nutritional profile or functional benefit to your furry family members.
For the Love of Pets and Planet
"We're here to make it easy for you to give your pet the best, most natural life, while leaving a lighter pawprint on the earth."
Ever wonder who's behind the bag of kibble? We believe you should.
Our Core Values
Uncompromising Sustainability
From ethical sourcing to compostable shipping, we seek to reduce environmental impact. We're proud to be a top San Diego pet supplies company leading the way in environmental stewardship.
Radical Transparency
You have a right to know what's in your pet's products. We provide clear, honest information about ingredients and manufacturing, so you can shop with total peace of mind.
Our Journey
2021
Coronado Birthplace
A simple idea sparked on Coronado Dog Beach: pet care that respects the ocean we love.
2022
The Launch
Our first 100 eco-vetted products hit the digital shelves. Tide & Tail Pet Co. officially opens its doors.
2023
Shelter Partners
We solidified our San Diego roots by donating 5% of all profits to local animal rescue shelters.
2024
Growing the Pack
Expansion to over 500 sustainable and natural pet products, serving thousands of health-conscious owners.
Meet the Pack Leaders
Daytn Gasparello
Co-founder & Head of Sourcing
"I started Tide & Tail Pet Co. because my retriever, Buster, deserved snacks as clean as the air on our morning beach runs."
Pet Parent to: Buster the Golden
Tuyet Chanderdatt
Co-founder & Sustainability Lead
"Sustainability shouldn't be a sacrifice. We vet every string on every toy to ensure it leaves no trace behind."
Pet Parent to: Luna the Tabby
Trusted by San Diego Pet Parents
"Why did we choose Tide & Tail Pet Co.? Because they are the only shop in San Diego where I don't have to read every single label. I trust their ethics as much as my dogs trust them for treats. It's transformed how I care for my pets while keeping my environmental footprint small."
Lepy Band
Founder, Coastal Canines Rescue
"Best organic food selection in the city. Quick delivery and zero plastic waste!"
Valeriaa B.
"Finally, a pet brand that actually gives back to the local San Diego community instead of just talking about it."
Evan Oundjar